The one-sentence pitch – how to create it
Recent studies show that the average adult attention span has dropped to around 8 seconds.
So you better make the most of your limited window.
Try following the advice of Founder Institute founder Adeo Ressi:
“my company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.
Even just thinking about this is a very useful exercise.
And way more difficult than you think.